You help people succeed – We help you succeed

  • Proven Program

    Meal replacements + personal coaching for sustainable results.

  • Training & Support

    We train you and provide tools, materials and ongoing support.

  • Entrepreneurship

    Start your own coaching business or expand your practice.

  • No Experience Necessary

    Passion for helping people is enough – we do the rest.
Start today – Request More Information

About Straight away

At Straight away, we believe coaching is more than giving advice — it’s about inspiring real change. As a certified Straight away coach, you’ll help clients achieve sustainable weight loss with the support of meal replacements,
developed with the help of weight consultants, orthomolecular nutritionists and dieticians and, combined personal coaching. This is what we call guided weight loss — a proven, motivational approach that delivers real results. You don’t need to be a nutritionist — just passionate about helping others feel great in their skin. We provide training, tools, and a proven program so you can build your own business while empowering others. Whether you're starting from scratch or want to expand your existing coaching practice, partnering with Straight away means you’re never on your own.

Request free information and discover how you can become a Straight away coach

Bring Straight away to Your Store

Offer high-protein, diet-friendly meal replacements your customers will love

Are you a retailer, franchise owner, or supermarket chain looking to expand your product range with something customers truly love? Straight away offers a proven line of diet-friendly, high protein shakes, bars, and soups that function as effective meal replacements. Whether you run a single store, a health and wellness chain, or manage purchasing for a supermarket group, we offer retail-ready packaging, strong brand identity, and marketing support to help you succeed. Our products don’t just sell — they create loyal customers who come back for real results. Add value to your shelves and become part of the Straight away movement.

Get on the Shelf!

Take Straight away Global

Distribute our high-protein meal replacements through your network, supermarket chain, or franchise — and grow with a brand that delivers results.

Straight away is expanding — and we’re looking for ambitious international distributors, supermarket chains, and franchise networks ready to bring our brand to new markets. Our high-protein shakes, bars, and soups are scientifically developed and perfectly suited for the growing demand in diet, meal replacement, and health food categories. Whether you manage large-scale distribution, operate retail locations, or supply health-focused store concepts, we offer scalable solutions, retail-ready packaging, and full brand support. Help us deliver results — and taste — across borders. Let’s spread the flavor and grow together.

Spread the Flavor

Ready to Get Started? Let’s Talk!