Clear and structured
✓ Replace all your meals
✓ Follow a clear daily plan
✓ No calorie counting
Lose weight your way with Straight away meal replacement shakes, bars, oatmeal, soups and hot meals. Choose your own products or discover which programme fits your goal and daily routine.
Choose the approach that best fits your goal and daily life.
✓ Replace all your meals
✓ Follow a clear daily plan
✓ No calorie counting
✓ Replace up to 3 meals
✓ Add low-carb meals
✓ Find your programme
From shakes and bars to oatmeal and hotmeals.
Clear, flexible and at your own pace.
Calculate your BMI and get a clear starting point for choosing a programme that suits your goal.
Choose the programme that fits your goal, starting point and preferred way of losing weight.
Fill your box with the shakes, bars and meals you enjoy and get everything you need to get started.
Follow your daily plan and use your meal replacements to work towards your target weight step by step.
Reached your target weight? Gradually replace meal replacements with regular meals and work towards a new, balanced routine.
Two ways to use meal replacements during your day. Choose what suits you.
An approach that is easy, tasty and flexible enough to fit into your daily life.
A positive approach that makes losing weight feel lighter and easier to stick with.
Plenty of tasty flavours and products, so there’s always something to look forward to.
Clear programmes, complete meal replacements and a routine that fits into your day.
Complete meal replacements developed with care, helping you work towards your goal in a responsible way.