About Straight away
Why Straight away? Losing weight can be more enjoyable.
We believe losing weight doesn't have to be complicated, expensive or unpleasant. A diet should not only be effective, but also tasty, simple and easy to stick with.
- High in protein, high in fibre and low in sugar
- Tasty shakes, bars, oatmeal and hot meals
- Flexible: you choose how you use it
Our core
Easier, tastier and more enjoyable weight loss
No unnecessarily complicated diets, but tasty and nutritious products, clear programmes and the freedom to reach your goals your own way.
More enjoyable
Losing weight doesn't have to be a daily struggle. An approach you can stick with, so you work towards a healthy lifestyle and a healthy weight.
Tastier
A diet doesn't mean giving up on taste. Lots of flavours in shakes, bars, oatmeal and hot meals you'll genuinely enjoy.
Easier
Products that are ready in no time and programmes that are clear. You know exactly what to eat and when.
Our mission
Responsible weight loss, accessible and affordable
Our mission is to help everyone who wants to lose weight with an accessible, affordable and responsible approach. With our high-protein, high-fibre and low-sugar meal replacements, varied products and easy-to-follow diet programmes, we offer a practical solution for weight loss.
From meal replacement shakes and bars to hot meals and breakfast products: we combine taste, convenience and nutritional value, so losing weight doesn't have to be a daily struggle.
High in protein
A generous portion of protein with every meal.
High in fibre
With Sunfiber®, inulin and FOS.
Low in sugar
Deliciously sweet without much sugar.
Your way
Everyone is different. You choose the approach.
We don't believe in one diet that works for everyone. Straight away gives you the flexibility to choose an approach that fits your goals and lifestyle.
Lose a few kilos
Replace one meal a day and eat regular food for the rest of the day.
Replace 1 or 2 meals
You choose which meals you replace: breakfast, lunch or dinner.
Complete diet programme
Follow a complete programme with clear phases and steps.
Our products
Taste, convenience and nutritional value
Our vision
“A diet doesn't have to mean giving up on taste, convenience or enjoyment.”
We want to grow into a trusted and leading brand in weight loss, diet products and weight management. By continuously investing in product development, quality and innovation, we make responsible weight loss accessible to more and more people.